Cosculluela was born on October 15, 1980, to a Cuban father and a Puerto Rican mother. He came from an upper-class family and was raised in the gated community of Palmas del Mar. At a young age, Cosculluela became interested in tennis and eventually played for his high school, Colegio San Antonio Abad. He also developed passions for golf and surfing.

At the age of sixteen, Cosculluela began producing underground mixtapes with his brother Jaime and his friends. After a few years of recording underground, popular Reggaeton producer DJ Buddha found out about Cosculluela’s talents in a San Juan studio. Buddha was working with well-known Latin hip hop producer Echo at the time. DJ Buddha selected Cosculluela to replace rapper Tempo in the hip hop group Buddha’s Family. Cosculluela gained national recognition in 2004 with his underground demo “Este Es Mi Momento” and for his frequent collaborations with Yomo. Echo eventually signed Cosculluela to his label, Invasion Music.

Cosculluela gained international recognition with the hit single “Te Va Ir Mal” (feat. Getto) from the album Buddha’s Family 2 distributed by Machete Music/Universal Latino. Soon after, Cosculluela began working with famed producers Gocho and Alex Gargolas for multiple compilation albums. He also released a reworked version of his classic mixtape, “Este Es Mi Momento”, in 2006.

Echo was unable to get Universal Latino to release an album from any of his artists and only saw his compilation album “Invasion vol. 1” distributed. This caused Cosculluela to leave Invasion in 2007 and sign a recording contract with the renowned executive producer Elias De León and his influential record label White Lion Records. After struggling with record executives to set a release for his debut album, which was originally meant to be distributed on Sony Latin, and after various delays in 2009, Machete Music was pressured into releasing Cosculluela’s hit debut album, “El Principe” (The Prince). It was released thanks to Cosculluela’s friendship with Wisin y Yandel, who had a partnership with Universal Latino for their record label WY Records and were very influential at the company due to their immense success and popularity.

In 2009, Cosculluela released his first album, El Príncipe. The album was announced a year earlier and it was named after one of his nicknames. . It peaked at number three on the Billboard Top Latin Albums chart and spawned the hit singles “Na Na Nau”, “Prrrum”, and “Plaka Plaka”. It also reached number eight on the Billboard Rap Albums chart. A few tracks were left out of the final production. El Principe was one of the most successful reggaeton albums of the year, becoming critically acclaimed due to its diversity in lyrics and style.

In 2010, Cosculluela released his first album called El Principe: Ghost Edition. This album was a review of his first album, but with 5 new tracks. These 5 tracks were Cuidau Au Au, Humo, Prrrum Remix ft. Nardo Ranks, and Another Prrrum Remix. They were performed with Wisin & Yandel, and the last track was De Noche y De Dia feat. Yandel.

War Kingz is the name of Cosculluela’s first mixtape, which came out on December 11, 2012. This album helped new talents within the artist’s company to apply themselves within the urban environment.

In 2014 Cosculluela left Universal Latino which lead to a bidding war among Latin labels to sign him, thanks to his success and much-publicized rap battle against Tempo. Warner Music Latina won the right to distribute Cosculluela’s works through his Rottweilas Inc imprint and immediately began work on his latest album “Blanco Perla”. Cosculluela released the hit single “Baby Boo” featuring renowned hitmakers Wise “The Gold Pen” and DJ Luian to prepare for his upcoming release.

Although he began 2015 with a domestic violence charge, he otherwise enjoyed major success that year. He released the smash hit “Te Busco” with Nicky Jam, the first single from his album Blanco Perla. In October 2016, he released the album, which features major hits such as “Te Busco”, “Manicomio”, and “La Boda”, the latter of which is about his wedding, which occurred in November 2015; it features singer O’Neill as well as an intro by rapper Kendo Kaponi. The album also features collaborations with artists such as Daddy Yankee, Nicky Jam, Farruko, Arcangel, De La Ghetto, and Tempo.

On September 15, 2018, Anuel AA released a diss track aimed at Cosculluela. The track was widely criticized due to its foul language and offensive remarks about homosexuality and HIV patients.