Despite his performance in the grand final, Heppell was an impressive performer at the AFL draft camp, and was touted by many as being a potential top five draft pick in the 2010 national draft, with some even claiming he could go as high as top three. Most speculation suggested that the Brisbane Lions would select Heppell with pick five, who with his “silky” skills and raking left foot, modelled his style on the Lions’ own Josh Drummond.

He continued his ascent as an emerging star by finishing third in the clubs best and fairest award count, Essendon’s best and fairest award; his second consecutive top-three placing. Having played his first two seasons largely off half-back, Heppell moved into a ball-winning role in the midfield in 2013, averaging 24 disposals for the season. He polled three Brownlow Medal votes for his 36-possession and two-goal effort against Melbourne in round 2 and was in the best players for the comeback win over Carlton in round 11.

Heppell continued his upward climb throughout the 2014 season, winning his maiden Crichton Medal, receiving his first selection in the All-Australian team, and polled 14 votes in the 2014 Brownlow Medal.

Heppell, along with 33 other Essendon players, whilst not returning a positive test was found guilty of using a banned performance-enhancing substance, thymosin beta-4, as part of Essendon’s sports supplements program during the 2012 season. He and his team-mates were initially found not guilty in March 2015 by the AFL Anti-Doping Tribunal, but a guilty verdict was returned in January 2016 after an appeal by the World Anti-Doping Agency. He was suspended for two years which, with backdating, ended in November 2016; as a result, he served approximately fourteen months of his suspension and missed the entire 2016 AFL season.

In February 2017, Heppell was announced as Essendon’s new captain, taking over from Brendon Goddard. In December 2019, Heppell (who was already contracted until 2020) signed a two-year contract extension with Essendon, keeping him at the club until 2022, and retained the captaincy for a fourth season.